Welcome to the Mythos Alfa Romeo!

Unique Italian Vehicles in a brand new exhibition at Technik Museum Sinsheim

The Technik museum in Sinsheim is a traditional and very well-known car and technology museum. Nowhere else in Germany or even Europe one gets such a comprehensive insight into the history of technology and automobiles! This is because some of the most famous aircrafts ever produced share the grounds with tanks, motorcycles and cars and al kinds of machines one could think of. And as a visitor there is so much to admire and explore, you just get the feeling that one day is hardly enough to cover everything’s on display.

In the automotive sector, however, there has been a slight imbalance for quite some time and there was an unfulfilled wish on the part of the museum operators. After more than 30 years, this wish has now come true: with the construction of the new huge Hall 3, a new museum area with loads of space for new exhibitions has finally been established. What could be a more adequate way to open this space but an unique Alfa Romeo brand exhibition? A brand so rich in tradition and history is the perfect addition to this already fascinating museum offer!



At the festive opening of the “Mythos Alfa Romeo” on 18th september we were able to view these Alfa Romeo pieces of art for the first time. The hall, bathed in bright, warm sunset light, and with the appropriate musical background, guaranteed a pleasant passage into the Italian car universe of Alfa Romeo.

When you enter the hall for the first time, you immediately have a spectacular view of all the cars from the balcony – first of all, the large revolving Biscione platform with the Rosso Competizione Stelvio Quadrifoglio immediately stands out. And yet at first glance, despite the  numerous crowd in the room, I thought that the exhibition seemed somewhat limited. After all, the hall is 3,000 square meters large, featuring 27 vehicles.



But when you take a closer look, you realise they chose the ideal vehicles in terms of distribution and quantity.
The hall is divided into 5 larger platforms with 2-4 vehicles each and a few individual models on platforms. Also, 3 other vehicles are placed on intermediate levels in front of windows facing the street. So you can already see a 4C and a Alfa Romeo Spider when driving into the parking area. Characteristic and instantly recognizable Alfa Romeos – guaranteed appetizing for every car lover!

Actually, it occured to me that they should lift an Alfa next to the impressive Concorde and Tupolev on the roof of the hall, so that one could see it also from the adjacent Autobahn. Maybe I should talk to the creative director…



Back to the exhibition hall and its wonderful, unique car treasures. While one can enjoy the overall view from the balcony to the 27 vehicles, your attenton is immediately drawn to some banners on the left side, honouring all famous racing drivers of the Alfa Romeo history. Starting with legends like Enzo Ferrari, Giuseppe Farina up to Räikkönnen and Giovinazzi, you can find them all here.

With this great introduction to the world-famous Alfa Romeo DNA – the sporty and passionate driving  – it is now easy to dive into the exhibition.
The vehicles presented will remain here for a whole year, coming from the Museo Storico in Arese, but also from FCA Germany and private collections. However, for the duration of the exhibition there will be some changes in the line-up of vehicles now and then. I’d like to say that there are exciting things in the planning, so I’m sure you’ll be rewarded for visiting the exhibition more than just one time.

The selection of cars for the premiere has already been made excellently – something for everyone is guaranteed. No matter if you prefer the extravagant design masterpiece the Alfa Romeo Disco Volante, a purebred prototype and racing car like the SE 048 SO, the timeless Giulia Super of 1968, an Alfa Romeo Tipo 312 racing car from the 30s, the Alfa Romeo RL from 1922 or even an Alfa Romeo all-terrain vehicle. Of course, there are also the well-known classics such as the Montreal, an Alfa Romeo 75, Giulietta, a 8C Compezitione and a magnificent blue 4C to admire.



With so much history and stunning design in one room, it’s more than understandable the organisers’ desire to offer this selection the 3,000 squaremeter of space, in order to better reveal their uniqueness. The minimalist hall design with the generous amount of space makes it possible to let all vehicles shine from any perspective imaginable. You can even see them from above, and explore these sensual shapes. If you take the elevator to the gallery, you have a wonderful view over the whole exhibition and you can enjoy the history of the Alfa Romeo brand and its corporate history. Here you can find some boards full of interesting information.



Viewing the gallery from the top, one thing stands out above all: is that of course one particulr colour clearly standing out among the vehicles.
As you can imagine, this is the red color. Because this is what represents the heart of the brand: passion, emotion, sensuality – which naturally is embodied and lived not only by the favorite colour, but also by the shapes, the vehicle design and the driving characteristics of Alfa Romeos over all the time. And this stunning and so unique vehicle design, this Italian style far from the ordinary, can be seen in this vehicle compilation of the Mythos Alfa Romeo exhibition truly magnificent.

Punters will have the opportunity to dive into the Mythos Alfa Romeo in the Auto- und Technik Museum Sinsheim until September 2020. I would only add that it should be a must visit for every alfista and petrolhead.



Author: Dani

Petrol nut and crazy about Alfa Romeo since childhood, showcasing this love for cars through photography. Working as a professional UI Designer. You can follow the adventures of her beautiful Giulia Veloce TI on Instagram (@my_redgiulia) and her automotive photography portofolio here.

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    Information The new special exhibition “Mythos Alfa Romeo” can be visited daily from 9 am to 6 pm from Thursday, 19 September 2019, in the new Hall 3 of the Technik Museum Sinsheim. The visit is included in the museum’s total admission price . 

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